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Performance Advertising News Roundup: Retailers Cite Best Marketing Channels, What Happened to Brand Purpose?

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from eMarketer, Ad Age, Marketing Land and AdExchanger.

Read on for more details.

Retailers Weigh in on Marketing Channels They Find Most Effective

In this eMarketer video series, retailers including Article, Natori and Thinx discuss the marketing landscape and what marketing channels they’re using to engage customers. -Read the full story at eMarketer
 

How Brand Purpose Lost Its Way

There’s a rampant belief among today’s marketers that a successful brand requires an overarching brand purpose. But there’s scant evidence to support that belief. -Read the full story at Ad Age

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Instagram In-Stream Video Ads Driving More Purchases than Story Ads

Wibbitz surveyed 1,000 consumers about Instagram usage and learned that people were more likely to buy something after watching an in-stream video ad versus a Story Ad. -Read the full story at Marketing Land
 

Inside the Black Box Business of Influencer Marketing

AdExchanger reports that brands are hesitant to go all-in on influencer marketing, which much like the early days of programmatic, is rife with black-box business models. -Read the full story at AdExchanger

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