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Performance Advertising News Roundup: In-House Growing Pains, Retailers Approach Shorter Holiday Season

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from Digiday, Adweek, Marketing Dive and Marketing Land.

Read on for more details.

Marketers Feel Growing Pains as In-house Agencies Become a Necessity

What was once a hot trend is now a reality for marketers who believe that in-housing can help with efficiency, speed, control and cost. The problem is that there’s no one-size-fits-all approach. -Read the full story at Digiday
 

Here’s How Retailers Can Make the Most of This Year’s Shorter Holiday Shopping Season

A late Thanksgiving this year means there’s one less weekend to grab consumer attention. Adweek recommends strategies to drive more sales in a shorter holiday season. -Read the full story at Adweek

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Study: Social Media Overtakes Print for the First Time in Global Ad Spending

A new forecast from media agency Zenith estimates that spending on social media will jump 20% to $84 billion this year, while newspaper and magazine spending will fall 6% to $69 billion. -Read the full story at Marketing Dive
 

What’s the Most Important Skill a CMO Needs? Cross-functionality

Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth, according to Marketing Land. -Read the full story at Marketing Land

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