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This week in performance advertising news, we’re highlighting key stories from Digiday, Adweek, Marketing Dive and Marketing Land.
Read on for more details.
What was once a hot trend is now a reality for marketers who believe that in-housing can help with efficiency, speed, control and cost. The problem is that there’s no one-size-fits-all approach. -Read the full story at Digiday
A late Thanksgiving this year means there’s one less weekend to grab consumer attention. Adweek recommends strategies to drive more sales in a shorter holiday season. -Read the full story at Adweek
A new forecast from media agency Zenith estimates that spending on social media will jump 20% to $84 billion this year, while newspaper and magazine spending will fall 6% to $69 billion. -Read the full story at Marketing Dive
Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth, according to Marketing Land. -Read the full story at Marketing Land