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Performance Advertising News Roundup: Making Sense of DTC Landscape, Consumers Want Data Transparency

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from Modern Retail, Marketing Dive, Adweek and Marketing Land.

Read on for more details.

New Sites Are Helping Customers Make Sense of the DTC Landscape

It feels like there’s a new startup consumer brand every day. More companies are seeing an opportunity to help both shoppers and founders make sense of this increasingly complicated DTC (direct-to-consumer) landscape. -Read the full story at Modern Retail

Accenture: More Consumers Willing to Share Data When There’s Transparency

Most consumers (69%) said they wouldn’t do business with a brand if its data usage was invasive, according to an Accenture survey of 8,000 consumers. -Read the full story at Marketing Dive

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Executives Are Unhappy With Their Companies’ Loyalty Programs

Corporate faith in loyalty programs might be weakening. According to a new report from Harvard Business Review, 58% of executives believe their organization’s approach to customer loyalty is ineffective. -Read the full story at Adweek

More People Trust (and Distrust) Facebook than Any Other Social Site

Facebook is both the most and least trusted social media platform in North America, according to a new survey of 1,200 adults on questions of media, privacy and trust. -Read the full story at Marketing Land

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