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This week in performance advertising news, we’re highlighting key stories from Modern Retail, Marketing Dive, Adweek and Marketing Land.
Read on for more details.
It feels like there’s a new startup consumer brand every day. More companies are seeing an opportunity to help both shoppers and founders make sense of this increasingly complicated DTC (direct-to-consumer) landscape. -Read the full story at Modern Retail
Most consumers (69%) said they wouldn’t do business with a brand if its data usage was invasive, according to an Accenture survey of 8,000 consumers. -Read the full story at Marketing Dive
Corporate faith in loyalty programs might be weakening. According to a new report from Harvard Business Review, 58% of executives believe their organization’s approach to customer loyalty is ineffective. -Read the full story at Adweek
Facebook is both the most and least trusted social media platform in North America, according to a new survey of 1,200 adults on questions of media, privacy and trust. -Read the full story at Marketing Land
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires