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Performance Advertising News Roundup: Beware the Short Holiday Season, Marketing and Emotional Connection

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from eMarketer, Adweek, Marketing Land and AdExchanger.

Read on for more details.

Why a Shortened 2019 Holiday Calendar Should Concern Retailers

The shortened holiday calendar is going to sneak up on many consumers and impact their holiday shopping. Encouraging consumers to get an early start on holiday shopping will be key for many retailers. -Read the full story at eMarketer

4 Ways Marketers Can Build Emotional Connections With Their Audiences

How do you build a relationship between your brand and prospective customers before they’re even in the zone to buy your product or potentially before they even shop and find you? -Read the full story at Adweek

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Facebook’s Campaign Budget Optimization Is Coming. Are You Ready?

Now is the time for advertisers to start testing CBO (campaign budget optimization) campaigns because even if performance isn’t better with CBO, this is the way of the future for Facebook advertising. So get some data under your belt and know what to expect. -Read the full story at Marketing Land

DTC Cleaning Brand Truman’s Is Humanizing a Sleepy Category

When direct-to-consumer cleaning startup Truman’s launched seven months ago, one of its main goals was to humanize the category by creating a direct connection with customers. -Read the full story at AdExchanger

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