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This week in performance advertising news, we’re highlighting key stories from Marketing Dive, eMarketer, Ad Age and Marketing Land.
Read on for more details.
Forrester cites the 20-year-old transition to digital as the key force behind the transformation of CMOs from brand-builders to data-focused, short-term revenue drivers. -Read the full story at Marketing Dive
Baby boomers’ wariness about interacting with brands on social media likely reflects an unease about digital privacy, according to a survey from Adobe and Advanis. -Read the full story at eMarketer
Generation Z, ages 7 to 22, can usually be found on YouTube, Instagram and Snapchat. But these aren’t the only platforms for this younger generation. Here are a trio of new places where Gen Z spends its time today. -Read the full story at Ad Age
Facebook has rolled out a new responsive ad feature — dubbed Multiple Text Optimization — which allows advertisers to create several versions of headlines, ad copy and descriptions for single-media ads. -Read the full story at Marketing Land
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires