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Performance Advertising News Roundup: Facebook Pursues TV Advertising, Catalogs Make a Comeback

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from Digiday, Retail Dive, Adweek and eMarketer.

Read on for more details.

Inside Facebook’s Bid to Woo TV Advertisers

Facebook is working hard to convince TV and digital advertisers to spend money on its 2-year-old video platform, Facebook Watch. While the company has taken some ad dollars from traditional TV, Facebook Watch still has more convincing to do, say ad buyers. -Read the full story at Digiday

5 Reasons Catalogs Are Making a Comeback with DTC Brands

While the direct-mail catalog might seem dated and expensive, there’s been a huge resurgence in direct mail because it can be an effective marketing channel for retail brands. Surprisingly that includes digitally native DTC brands, who are turning to catalogs to grow beyond Facebook and Instagram. -Read the full story at Retail Dive

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Connected TV Ad Spending Will Grow to $7 Billion This Year

Connected TV ad spending is still a drop in the bucket compared with what marketers spend on traditional television, but the number is growing rapidly, increasing 38% to a projected $6.94 billion this year, according a new forecast. -Read the full story at Adweek

How D2C Brands Are Managing the Holiday Season Dynamics

More D2C (direct-to-consumer) brands are launching holiday attacks at incumbents as D2C’s build on their ability to capture US shoppers’ imagination and an increasing share of their wallets. -Read the full story at eMarketer

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