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This week in performance advertising news, we’re highlighting key stories from AdExchanger, Marketing Dive, eMarketer and Marketing Land.
Read on for more details.
The late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? Yes and no. -Read the full story at AdExchanger
While every year brings its share of marketing misfires, consumer responses felt particularly strong these past few months, reflecting how expectations around accountability are growing steeper in the digital era. -Read the full story at Marketing Dive
US TV ad spending will drop almost 3% this year, and a 1% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. -Read the full story at eMarketer
Here’s a breakdown of the four major factors — audience, ad creative, budget allocation and measurement — needed to run direct response and brand building campaigns on Facebook. -Read the full story at Marketing Land
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity