Our mission is to arm marketing teams with the best software to manage their digital advertising in-house

A Forward-Thinking Company

Founded in 2010 by veteran entrepreneurs from data warehousing and performance marketing, Nanigans is regarded as one of the most innovative companies in advertising technology today. By building scalable software that meets the specific in-house marketing needs of the world’s largest performance advertisers, Nanigans has earned a reputation for developing cutting-edge solutions to complex user acquisition and remarketing challenges. The company is disrupting the traditional agency and ad network model of media buying and is enabling new levels of efficiency and success in the process.

Built for In-House Advertisers

At the forefront of the in-house advertising movement, Nanigans arms marketing teams with the best software to manage their digital advertising in-house. For nearly five years, Nanigans has developed the industry-leading advertising automation software to empower CMOs to achieve their social and mobile performance marketing goals at scale. Nanigans is a leader among ecommerce, gaming, and other pure-play internet companies, enabling in-house teams to take control of their advertising through sophisticated workflow automation, predictive optimization, deep data integrations, and real-time and lifetime reporting tools.

Strategic to CMOs Worldwide

150+ of today’s largest and most successful performance marketers consider Nanigans software to be strategic to driving business goals such as finding lifelong customers and owning and acting upon customer insights faster than ever before. With a focus since its inception on world-class ROI measurement, attribution, and optimization technology, Nanigans is an official partner of Facebook, Instagram, and Twitter. Advertisers using Nanigans software benefit from direct programmatic access to Facebook, Instagram, Twitter, and MoPub.

Nanigans by the Numbers


in annualized ad spend through our platform


of the world’s largest performance advertisers


daily conversions measured through Nanigans software


offices worldwide with 150 employees

50-on-Fire-300 BostInno Awards 2013 and 2014

Marketing & Advertising Winner

BBJ-300 BBJ Innovation All Star Awards 2013

Advertising Technology Winner

MITX-300MITX Innovation Awards 2013

Best of Show

  • Nanigans offers the best ad analytics in the industry, providing unmatched insights, transparency and control over how our bids are placed and what’s truly driving performance.
    WayfairPatrick BakerManager, Social Advertising

Office Locations

Nanigans Boston

Boston (HQ)

60 State St., 12th Fl., Suite 1225, Boston, MA 02109

New York

c/o WeWork, 79 Madison Ave., New York, NY 10016

San Francisco

55 Hawthorne St., #820, San Francisco, CA 94105


c/o WeWork, 1 Fore St., London, EC2Y 5EJ


137 Amoy Street #02-01, Far East Square, Singapore 049965