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Author: Cheryl Morris, VP Marketing

Blog, Performance

Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

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Blog, Performance

ANA Confirms Overwhelming Lack of Transparency Between Agencies & Advertisers, Crippling Performance & Gouging Budgets

Yesterday the Association of National Advertisers (ANA) released the results of a much anticipated investigative report on the lack of transparency and misalignment inherent between advertisers and th...

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Blog, Performance

Nanigans Advertising Automation Empowers Direct Response Marketers to Scale on Twitter

BOSTON, MASS. – March 1, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has formally announced extension of its software to Twitter. ...

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Blog, Performance

Nanigans Appoints MoPub Founder Jim Payne to Its Board of Directors Amid SaaS Business Growth

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Nanigans Sees Strong Instagram Adoption; Is Recognized as Member of the Instagram Partner Program

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Former DoubleClick & Teradata Executives Join Nanigans to Lead Global Sales & Engineering Teams

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Nanigans Extends Its Advertising Automation Software to Instagram

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Cheetah Mobile Announces Strategic Business Partnership with Nanigans

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Nanigans Raises $24M in Series B Financing

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Ecommerce Companies Cash In on Mobile This Holiday Season: Budgets Up 132%, Cyber Monday ROI Up 286%

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Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

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Nanigans Extends Its Multichannel Advertising Automation Software to Mobile Exchanges; Announces Partnership with MoPub

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7 Deadly Sins of CPA Based Advertising

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The Biggest Disruption in Ad Tech

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Nanigans Sharpened Focus on Software for the In-House Advertiser

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VentureBeat’s Mobile Summit: The Future is Now

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What a Marketer Has to Do Every 5 Minutes [Study]

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Nanigans Announces Relationship with Oracle Social Cloud

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An Introduction to Predictive Lifetime Value

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E-Commerce Webinar: How to Scale Your Facebook Marketing

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Performance Marketing Technology Leader Opens Office in Singapore

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Performance Marketing Technology Leader Acquires Social Commerce Technology Company, LoopIt

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Nanigans Feature: Facebook Q4 Earnings Recap & What’s Next For Marketers

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Marketers Increase Spend to Facebook Mobile Video Ads by 2.4X

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Nanigans Featured at Citi 2014 Global Internet, Media and Telecommunications Conference

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What Our New Website Means for Nanigans in 2014

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Nanigans’ Marketing Vision

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Use Data to Select Your Marketing Software Platform

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Nanigans Releases Benchmark Report for Game Developers Advertising on Facebook

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The Power of Product Innovation in Advertising – A Story of Facebook Link Page Post Ads

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2013 Facebook Benchmark Report: Be Wary of Proxy Metrics

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The Shift from Proxy Metrics to Lifetime ROI – Retail Benchmark Report, Part IV

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Education Vertical Case Study: Moving To The News Feed

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The Shift to News Feed – Retail Benchmark Report, Part III

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Retail Facebook Mobile Advertising KPIs – Retail Benchmark Report, Part II

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Global Facebook Advertising KPIs – Retail Benchmark Report, Part I

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Nanigans Releases Benchmark Report for Retailers Advertising on Facebook; Highlights 152% ROI into Holiday Shopping Season

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Australia, Facebook, Action!

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Facebook Sanity Check

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Don’t Acquire Customers; Invest In Them

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Data: Modeling The Best Customers

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Brands Have The Data; They Don’t Have The Action Plan

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Retailers: It’s Time to Connect In-Store & Online

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Nanigans Launches VAR Program; AMP Agency, Merkle and Varick Join as Partners

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How to Find the Best Mobile & Social Marketing Platform

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Content of Friends: How Facebook Transformed Advertising Content

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Nanigans’ Dan Slagen on Predicting the Future

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What Performance Marketers Need to Know About Their Algorithms

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3 Elements of Successful Facebook Ads

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Facebook Is The New Mall

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Inside Nanigans — An Interview with The Boston Globe [Video]

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Driving Forces of Change in Mobile Advertising

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Why Our Executive Team Didn’t Write Our ‘Culture Deck’

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Former Facebook Exchange Product Director Joins Nanigans

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Nanigans CEO Interviewed by CBS New York [Podcast]

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Evolution in Mobile Advertising [SlideShare & eBook]

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The Day Facebook Changed for Marketers

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Ecommerce Case Study: Interest Targeting Scales Delivery 3000%

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Ecommerce Case Study: Pixeling Reduces Cost Per Purchase by 8x

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Take Your Performance Marketing In-House

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Mobile Marketers: Supercharge Targeting with Facebook’s New Custom Audience Solution — App User IDs

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Attention NYC Marketers: Native Advertising Conference On 5/23

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Tomorrow’s Predictive Lifetime Value Today

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Dynamic Creative Increases ROI of Facebook Exchange by 5X [Case Study]

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News Feed Increases ROI of Facebook Exchange by 197% [Study]

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Attention Advertisers: Facebook Is No Longer Social Marketing. It’s Performance Marketing.

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Nanigans Closes $6 Million in Funding for Calculated Expansion

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Targeting, and Why Facebook is Poised to Win Mobile

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Why Bake-offs Are Ruining Ad-Tech

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How to Launch A Facebook Advertising Campaign, the Nanigans Way

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Facebook Mobile Targeting Arsenal Expands to Operating Systems & Wifi Connectivity [Early Data]

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Q2 2013: The Facebook Ads & Sponsored Stories Guide

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Unpublished Page Post Ads: 10 Reasons Why Advertisers Are Flocking

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The Reporting Dashboard GM Never Had

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Why Classic A/B Testing Fails

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Nanigans COO to Offer Assistance to GM on Facebook Advertising

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Another Billion on Facebook with Nanigans

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Achieving 100%+ Same-Day Return on Facebook Ad Spend with Nanigans’ ROI Optimization [Case Study]

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Why Advertisers Can’t Leverage FBX without Native Facebook Ads API Buys [Study]

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Nanigans Releases ROI-Based Advertising Solution for Facebook Mobile

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Nanigans’ ROI-Based Facebook Mobile Advertising Delivers 52% Higher ROI than Mobile Ad Networks [Case Study]

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How Facebook Page Post Ads in the News Feed Drive Purchases & ROI [Study]

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App Climbs App Store Ranking from #253 to #5 in 10 Days with Facebook Mobile Ads

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Built for Performance – Introducing Cohort Analysis & Look-Alike Group Tools

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5 Myths of the Facebook Exchange (FBX), Demystified

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Facebook Advertising Holiday Trends – CPC, CTR & ROI

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Facebook Mobile Advertising: CTRs Up 360% Thanksgiving Weekend

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5 New Facebook Ad Products for Retailers this Holiday Season

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A New Home for Nanigans at 60 State Street

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Introducing Dark Page Post Ads from Nanigans

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Facebook Mobile App Install Ads – Early Results

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Facebook Advertising Case Study – Custom Audiences

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Back to the Basics: Facebook’s Draw for Advertisers — 955M People, 15% of Time Online

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Facebook Names Nanigans ‘Strategic Preferred Marketing Developer’

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CNBC Interviews Nanigans on Facebook Advertising

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Nanigans Announces Support for Facebook Exchange

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Facebook Search Sponsored Results: Early Performance Data

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Nanigans Releases Support for Sponsored Results in Facebook Search

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Nanigans Appoints Former Yahoo! Sales Executive as Chief Operating Officer

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Insider’s Guide to Facebook Advertising for Ecommerce [Infographic]

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Facebook Premium Ads from Nanigans

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Harvard University Professor of Statistics Joins Nanigans

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Attribution, Big Data & The Open Graph: 3 Driving Forces of Social Ad Innovation

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Nanigans’ Ad Engine Ranked Top SaaS Marketing App for Data Liberation

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Facebook Mobile Advertising: Early Results

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Nanigans Launches Facebook Mobile Advertising Feature

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Facebook Mobile Advertising by the Numbers

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Nanigans Releases Results from Its Facebook® Action Targeting Study; Ad Engine™ Feature Launches Out of Beta

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Gain Facebook Advertising Knowledge, Win An iPad: Nanigans at IRCE 2012

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Nanigans Partners with Vitrue

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2012 Stanley Cup Playoffs on Facebook: It’s A Flyers Nation [Infographic]

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Harvard Professor and Global Authority on Algorithmic Economics Joins Nanigans

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5 Ways Savvy e-Commerce Companies Are Leveraging Facebook Ads

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Nanigans Receives “Hottest Boston Company” Award

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Final Four Weekend: It’s a Kentucky Nation on Facebook [Infographic]

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Facebook’s Social Business Blueprints

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Nanigans Partners with Advertising Agency Hill Holliday, Accelerates Introduction of Ad Engine™ to Existing Clients

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Live from fMC: Facebook Courts Big Brands, Positions Itself to Secure Share of TV Spend

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2012 Academy Awards on Facebook

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Nanigans on the Speaking Circuit: Cornell, Social Media Week NYC & More

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Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC [Infographic]

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The New Currency: Financial Institutions on Facebook

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Super Bowl XLVI on Facebook: Giants vs. Patriots Players [Infographic]

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Nanigans Closes 2011 with Explosive Growth

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Facebook Advertising Trends: CPCs Increased 80% During the Holidays

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NFL Playoff Weekend: It’s a Patriots Nation, According to Facebook

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Facebook Predicts the New Hampshire Primary Winner

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The State of Social Marketing 2011 – 2012

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INFOGRAPHIC: Insider’s Guide to Facebook Marketing – Hidden Gems of Targeting

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2012 Golden Globes: Which Best Motion Picture Nominees Win on Facebook?

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50 Best Places to Work in 2012: Which Wins in Popularity on Facebook?

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Top Facebook Advertising Reports of 2011

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Nanigans Announces San Francisco Expansion

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Nanigans Case Study Published in Facebook’s Marketing API Directory

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Holidays Are for Sharing: The Power of Facebook, Courtesy of Fab.com and Levi’s

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Nanigans Interview Featured on Xconomy.com

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Mobile Game Popularity on Facebook: Angry Birds, Crime City & More

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Big Box Retailers Go Digital: Home Depot, Kohl’s and Walmart

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Assassin’s Creed vs. Need for Speed: Which Has the Hype on Facebook?

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Using Facebook to Find Your Most Profitable Customers [Case Study]

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Our Meme Obsession: Taken to A New Level, Thanks to AnyArt

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Nanigans Exceeds 80 Billion Facebook® Ad Impressions in Q3

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Nanigans in the News: Roundup of Recent Press

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Reducing Risk in the Games Business

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Highest Grossing Horror Film Franchises: How Does Popularity Compare on Facebook?

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Ghosts, Goblins, Vampires, Werewolves & Zombies on Facebook

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Brands Beyond the Page Like: Toyota, Heinz, Universal Pictures

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Facebook Featured on 10% of Mary Meeker’s 2011 Internet Trends Slides

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Social Marketing Goes Mainstream, Budgets Increase

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Occupy Wall Street on Facebook

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US Ad Spend per User: Facebook vs. Traditional Media [Chart]

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Who’s Most Obsessed with iOS 5 and the iPhone 4S on Facebook?

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Social Media Monetization Will Drive the Digital Future

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Nanigans Featured on All Facebook

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Red Sox vs. Rays: AL Wild Card Contenders on Facebook

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The Economic Impact of Facebook’s App Economy

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Who’s Tuning In to f8 Live?

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2011 Emmys Winners: Who’s Gold on Facebook?

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Who’s Interested in GOP Candidates on Facebook?

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Patriots vs. Dolphins: Who Has the Facebook Edge?

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How Facebook Advertising Works

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How to Maximize Facebook Advertising ROI

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Nanigans Closes $3M Series A to Scale Performance-Based Facebook Advertising Platform