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Author: Erik Mansur, VP Product Marketing

Blog,  Performance

Why Facebook Remains an MVP Despite Scandals

This isn’t a perfect system. The profile that Facebook creates — and the ability for advertisers to use it for targeting — may cause online users to feel like a brand is following them. ...

Blog,  Performance

TIL: Twitter’s Conversation Targeting

This is the latest post in our “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Twitt...

Blog,  App Installs & Engagement

TIL: Facebook’s Retention Optimization

This is the latest post in our “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Faceb...

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