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Author: Shane O'Neill, Director of Content

Blog,  Performance

Performance Advertising News Roundup: Samsonite Goes D2C, Facebook Eats into Paid Search Budgets

This AdExchanger podcast dives into this question with Jana Meron, SVP of programmatic and data strategy at Insider Inc. Meron is a pioneer of programmatic on the sell side, and she sees immense valu...

Blog,  App Installs & Engagement ,  Performance ,  Signups & Lead Generation ,  Global

Performance Advertiser Spend Trends By Quarter [Infographic]

When it comes to budgets for performance advertisers, every quarter tells a different story depending on the industry. One brand’s Q4 is another’s Q1. For instance, the fourth quarter R...

Blog,  Performance

Performance Advertising News Roundup: Podcasting Billions, the Unknowns of Programmatic

This week in performance advertising news, we’re highlighting key stories from Marketing Land, eMarketer, Adweek and AdExchanger. Read on for more details.   Advertising revenue earned by ...

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