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It’s worth noting that the share of overall ad spend going to Stories ads is still under 5%. The rest is going to Facebook and Instagram news feed ads. But each quarter, the Stories format gets ...
Facebook and Instagram offer countless opportunities for brands to flex their creative muscles and engage with customers and prospects. Facebook is continually enhancing existing ad formats and develo...
We’ve often wondered how ad budgets broke down in terms of the two ways advertisers seek new customers: prospecting and retargeting. But we hadn’t run the numbers … until now. Given ...
How Retailers View the Tech Giants: Friend, Frenemy or Foe? [Infographic]
Retailers Start Holiday Ads Early, Dedicate $6B to Black Friday-Cyber Monday
Facebook Q3 Benchmarks: Ecommerce Ad Budgets Grow, Automatic Placement Gains Traction
Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising
Survey: CMOs Prioritize Data Privacy and AI, Support Ad Tech Consolidation
How Womanstalk Scaled Facebook Ads 16X with Record-Setting ROAS
How MyTona Scored Big with Facebook Lookalike Audiences and Video Ads
For First Time, Video Dominates Global Facebook Ad Spend as Investments Rise in Q2 2018 [Report]
Overstock.com: ‘If Advertising ROI Is Not Incremental, It’s Just a Number’
How Hear.com Improved Facebook Ad Performance While Unlocking 68% Time Savings with Nanigans
How Hopscotch Profitably Grows Online Sales with Facebook [Success Story]
Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]
Online Jeweler CaratLane Achieves ROI Gold with Nanigans and Facebook Advertising
How MVF Scaled Growth 6X with Data-Driven Facebook Advertising [Success Story]
Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]