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This AdExchanger podcast dives into this question with Jana Meron, SVP of programmatic and data strategy at Insider Inc. Meron is a pioneer of programmatic on the sell side, and she sees immense valu...
When it comes to budgets for performance advertisers, every quarter tells a different story depending on the industry. One brand’s Q4 is another’s Q1. For instance, the fourth quarter R...
This week in performance advertising news, we’re highlighting key stories from Marketing Land, eMarketer, Adweek and AdExchanger. Read on for more details. Advertising revenue earned by ...
Performance Advertising News Roundup: The State of Ad Fraud, Understanding the DTC Model
Anatomy of a Growth Marketer: Chelsea Fusco, Core Digital Media
Lead Gen and Ecommerce Ad Spend: A Study in Seasonality, Contrasts
How Retailers View the Tech Giants: Friend, Frenemy or Foe? [Infographic]
Retailers Start Holiday Ads Early, Dedicate $6B to Black Friday-Cyber Monday
Facebook Q3 Benchmarks: Ecommerce Ad Budgets Grow, Automatic Placement Gains Traction
Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising
Survey: CMOs Prioritize Data Privacy and AI, Support Ad Tech Consolidation
How Womanstalk Scaled Facebook Ads 16X with Record-Setting ROAS
How MyTona Scored Big with Facebook Lookalike Audiences and Video Ads
For First Time, Video Dominates Global Facebook Ad Spend as Investments Rise in Q2 2018 [Report]
Overstock.com: ‘If Advertising ROI Is Not Incremental, It’s Just a Number’
How Hear.com Improved Facebook Ad Performance While Unlocking 68% Time Savings with Nanigans
How Hopscotch Profitably Grows Online Sales with Facebook [Success Story]
Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]
Online Jeweler CaratLane Achieves ROI Gold with Nanigans and Facebook Advertising
How MVF Scaled Growth 6X with Data-Driven Facebook Advertising [Success Story]
Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]