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Author: Shane O'Neill, Director of Content

Blog,  Performance

Performance Advertisers Boost Spending on Stories, Dynamic Ads in Q1

It’s worth noting that the share of overall ad spend going to Stories ads is still under 5%. The rest is going to Facebook and Instagram news feed ads. But each quarter, the Stories format gets ...

Blog,  Performance

Tips for Producing Instagram and Facebook Ad Creative that Resonates

Facebook and Instagram offer countless opportunities for brands to flex their creative muscles and engage with customers and prospects. Facebook is continually enhancing existing ad formats and develo...

Blog,  Performance

Ad Spend on Facebook Prospecting in U.S. More than Double Retargeting

We’ve often wondered how ad budgets broke down in terms of the two ways advertisers seek new customers: prospecting and retargeting. But we hadn’t run the numbers … until now. Given ...

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