Menu

Nanigans – Advertising for Incremental Revenue

Google-Facebook duopoly

How Publishers Can Compete with the Facebook-Google Duopoly

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to Facebook and Google. The duopoly, as they’re commonly referred to, now account for more than 60% of U.S. digital ad spend. Not only have Google and Facebook perfected a system in which they use third-party content to bring in advertising […]

Research Confirms Retail CMOs Are in a Tough Position

A new Nanigans research report, The Retail CMO Pulse Check, takes a hard look at retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers — including CMOs at some of the largest online retailers in the U.S. — found that despite marketing being held accountable for growing online sales and market share, roadblocks such as increased demands, organizational challenges, and external market forces are impeding success. Retail marketing leaders who took part in the survey […]

Jeff Bezos

Your Ad Tech Tax Is Amazon’s Opportunity

When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with lower prices and economies of scale. Amazon is now exploiting a similar opportunity with digital advertising. Amazon’s advertising business is now worth $2 billion, which is about 60% growth year-over-year. Pundits expect Amazon to shake up the Google-Facebook ad duopoly. But what many are overlooking is Amazon’s role as an advertiser, an ad network and […]

eTail East 2018 After-Hours Events Guide [Infographic]

eTail East 2018 is under two weeks away! The premier east coast retail conference is set to take place in Boston August 6-9. By day, eTail East will offer thought-provoking sessions led by executives from Wayfair, Jet.com, Asics, Casper, and many others — but there’s also plenty to do after hours. From a cocktail party at Legal Harborside in Boston’s bustling Seaport neighborhood to our own patio party with Localytics at Dillon’s in the Back Bay, mark your calendars with […]

How Womanstalk Scaled Facebook Ads 16X with Record-Setting ROAS

As a fast-growing fashion and beauty destination in Korea, Womanstalk is always looking to increase the reach and performance of its video-driven ecommerce efforts. The company realized that there was a tremendous opportunity to better reach shoppers on Facebook, so they partnered with Nanigans to drive sales on a whole new scale. Driving new sales through personalization with dynamic ads One of the first steps the in-house team at Womanstalk took in partnership with Nanigans was implementing a robust dynamic […]