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2018 retail holiday ad spend

Retailers Start Holiday Ads Early, Dedicate $6B to Black Friday-Cyber Monday

With November fast approaching, online shoppers are starting to think about buying gifts, either for themselves or their friends and family. And retailers are ready. Emarketer reports that retailers are investing a total of $23 billion in digital advertising this year. Naturally, the bulk of it will be spent during the holidays, with a quarter of budgets dedicated to Black Friday-Cyber Monday weekend, according to our new survey of 100 digital advertising executives at large U.S. retailers. In terms of […]

Three Ways Amazon Could Join Facebook and Google as a Triopoly

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business. The company generated approximately $1.88 billion in global ad revenues for all of 2017. The latest forecast from research firm eMarketer lists Amazon’s 2018 U.S. ad revenue at $4.6 billion, representing extraordinary annual growth of 144.5%. The forecast puts Amazon ahead of Oath and Microsoft in eMarketer’s ad revenue ranking. Related post: Your Ad Tech Tax Is […]

Ecommerce and gaming

What Ecommerce and Gaming Advertisers Can Learn from Each Other

Gaming and ecommerce companies may appear to be distinct and separate industries, but they’re united in one goal: getting consumers to take action online. Like all businesses, both aim to acquire new customers and better monetize existing ones. But ecommerce and gaming companies are different than most businesses in that brand exposure and purchasing take place online where it’s easier to see what’s working and what isn’t. Over the years, specific strategies have worked for both. Gamers focus on mobile […]

Facebook Q3 Benchmarks: Ecommerce Ad Budgets Grow, Automatic Placement Gains Traction

Nanigans’ new Global Facebook Advertising Benchmark Report highlights two big themes of Q3 2018: increased overall Facebook advertising budgets for ecommerce companies and a significant jump in advertisers that now let Facebook decide where to place ads. Across a same-advertiser set of online retailers using Nanigans, average Facebook ad spending was up 24% quarter-over-quarter and 71% year-over-year in Q3 2018. This, along with increases in budgets for dynamic ads, are clear signs that Facebook continues to be a valuable channel […]

2018 holiday shopping season

Report: Retailers’ Ad Budgets Favor Black Friday Over Cyber Monday

New Nanigans research takes a close look at how retailers plan to spend digital ad budgets during the 2018 holiday shopping season. The results of our new survey, based on responses from 100 senior digital advertising executives, indicate that retailers will invest more of their ad spend on Black Friday than any other day this holiday season. Related post: Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising In terms of budget allocation, our survey respondents revealed that a […]