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Nanigans – Advertising for Incremental Revenue

Triopoly advertising playbooks

Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising

Together, Google, Facebook and Amazon are projected to own 62% of the $107 billion in ad revenue generated in the U.S. this year, according to research firm eMarketer. While Amazon will covet only 4.1% of that pie, its advertising platform has been making aggressive gains; this year is the first time Amazon will fall into third place behind the duopoly in terms of ad revenue. How do Facebook, Google and Amazon — led by Coaches Zuckerberg, Pichai and Bezos — […]

CMO job interview

Here’s What Retail CMOs Are Looking for in a New Job

At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from consulting firm Spencer Stuart. On the retail side, data from our recent survey of 100 marketing decision-makers showed that ecommerce companies averaged two CMOs over five years. The survey also revealed that 42% of marketing executives plan to interview for jobs at other companies within six months. When scoping out a new marketing leadership role, our survey respondents rated […]

What CMOs are discussing

Survey: CMOs Prioritize Data Privacy and AI, Support Ad Tech Consolidation

Our recent research on the state of retail marketing revealed that CMOs and marketing VPs are juggling a mix of organizational challenges, increased pressure to prove ROI, and shifting market forces. When setting their agendas, retail CMOs are discussing the following topics, according to our survey of 100 retail advertising decision-makers and an accompanying report titled The Retail CMO Pulse Check. Data privacy (58%) and artificial intelligence/machine learning (53%) are the top priorities for retail marketers — regardless of a company’s […]

Measuring advertising lift

Ecommerce Brands Should Take Measurement Notes from the TV Industry

Ever since the world’s first banner ad, in 1994, asked users to click “right here,” clicks have been the default measure of ad success. But clicks, it turns out, are a poor indicator of whether an ad drove sales. A consumer may have seen 10 digital ads before purchasing, but 100% of credit goes to the last ad clicked. Multi-touch attribution — an alternative to “last click” that awards a value to each digital ad a consumer sees — is […]

chain-money

Roundup: 7 Compelling Ad Tech Blockchain Projects

Despite the hype, blockchain is not yet the savior of ad tech. But for all the vague promises and white papers, there are also real companies putting blockchain technologies to work to improve trust and transparency in online advertising. Here are seven of the most noteworthy ad tech blockchain projects right now. Amino Payments This Philadelphia-based company founded in Feb. 2017 develops blockchain software for online ad tracking, payments, authentication and reconciliation. It caters to brands, agencies, publishers, and ad […]