With new user acquisition at the core of any mobile gaming business, having the right technology to find high-value gamers at scale is key.

Playdemic, one of Europe’s leading mobile games companies, made the strategic decision to manage user acquisition Facebook advertising in-house using Nanigans to optimize for lifetime value. The result? Nearly 100% ROI and unprecedented scale on their popular mobile games, including Village Life.

Learn how Playdemic’s relationship with Nanigans has led to long-term, sustainable performance as they grow their user base worldwide.