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Every successful mobile game goes through three stages of marketing: a burst launch, a shift to monetization, and consistent user retention remarketing. How do modern in-house marketing teams optimize and scale performance every step of the way?
Scopely, a leading touchscreen entertainment brand, has cracked the code to mobile game advertising at scale, launching high-ROI campaigns for popular titles across genres. By leveraging Nanigans software to uncover audience insights and optimize ad campaign performance on Facebook, Scopely has developed an unbeatable strategy.
Download the case study to learn the how Scopely’s in-house team manages some of the most effective Facebook advertising in the game.