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Website Custom Audiences Enable Online Retailer to Achieve 3% CTR on Facebook

An online retailer’s in-house marketing team launched a Facebook advertising campaign leveraging Website Custom Audiences and Lookalike Audiences to expand their reach and customer base.

Through Nanigans software, the company exceeded its goals by driving a combined total of 27+ million impressions across desktop and mobile — and achieving especially high engagement, with a 3% click-through rate on desktop.

Find out how Nanigans software enabled their success with Website Custom Audiences on Facebook.


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