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Category: App Installs & Engagement

Blog,  App Installs & Engagement ,  Signups & Lead Generation ,  Performance ,  Global

Performance Advertiser Spend Trends By Quarter [Infographic]

Yet for companies focused on lead generation, Q4 is typically a time to dial down ad spend. Why? Because a) a high volume of advertisers flood the market for the holidays and raise CPMs and b) consume...

Blog,  App Installs & Engagement ,  Performance

Anatomy of a Growth Marketer: Kim Bhatha, Zynga

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. San Francisco-based Zynga has been a gaming innovator since its launch in 2007. The co...

Blog,  App Installs & Engagement

TIL: Facebook’s Retention Optimization

This is the latest post in our “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Faceb...