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Yet for companies focused on lead generation, Q4 is typically a time to dial down ad spend. Why? Because a) a high volume of advertisers flood the market for the holidays and raise CPMs and b) consume...
Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. San Francisco-based Zynga has been a gaming innovator since its launch in 2007. The co...
This is the latest post in our “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Faceb...
What Ecommerce and Gaming Advertisers Can Learn from Each Other
How MyTona Scored Big with Facebook Lookalike Audiences and Video Ads
How Playdemic and Nanigans Teamed Up for a Smash Hit Global Game Launch on Facebook
How Volka Mastered the Facebook Advertising Game and Grew Revenue 50% with Nanigans [Case Study]
Creative Tips to Help Mobile Game Advertisers Win the Holiday Season
How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans
Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]
The Mobile Game Marketer’s Creative Playbook for Profit-Driven Holiday Advertising [Free Guide]
Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]
Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]
IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]
The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads [eBook]
Playkot Grows Game Revenue on Facebook with Nanigans Predictive Optimization [Case Study]