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Category: App Installs & Engagement

Blog,  App Installs & Engagement

TIL: Facebook’s Retention Optimization

Blog,  App Installs & Engagement ,  Purchases & Bookings

What Ecommerce and Gaming Advertisers Can Learn from Each Other

Gaming and ecommerce companies may appear to be distinct and separate industries, but they’re united in one goal: getting consumers to take action online. Like all businesses, both aim to acquir...

Blog,  App Installs & Engagement

Nanigans and Rovio Join Forces to Score with Facebook Playable Ads

Back in April, Finnish gaming company Rovio decided to beta-test Facebook’s new Playables digital ad format to see if Playables could deliver more Angry Birds Blast installs than traditional vid...

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