Menu

Category : Social Media

Measuring advertising lift

Ecommerce Brands Should Take Measurement Notes from the TV Industry

Ever since the world’s first banner ad, in 1994, asked users to click “right here,” clicks have been the default measure of ad success. But clicks, it turns out, are a poor indicator of whether an ad drove sales. A consumer may have seen 10 digital ads before purchasing, but 100% of credit goes to the last ad clicked. Multi-touch attribution — an alternative to “last click” that awards a value to each digital ad a consumer sees — is […]

Facebook Playable Ads

Nanigans and Rovio Join Forces to Score with Facebook Playable Ads

Back in April, Finnish gaming company Rovio decided to beta-test Facebook’s new Playables digital ad format to see if Playables could deliver more Angry Birds Blast installs than traditional video ads. With Facebook Playable ads — now available globally in the Facebook News Feed — potential players can demo a mobile game right inside the ad. The point of these ads is to allow users to get a feel for the game and thus be more likely to install the […]

Google-Facebook duopoly

How Publishers Can Compete with the Facebook-Google Duopoly

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to Facebook and Google. The duopoly, as they’re commonly referred to, now account for more than 60% of U.S. digital ad spend. Not only have Google and Facebook perfected a system in which they use third-party content to bring in advertising […]

How Womanstalk Scaled Facebook Ads 16X with Record-Setting ROAS

As a fast-growing fashion and beauty destination in Korea, Womanstalk is always looking to increase the reach and performance of its video-driven ecommerce efforts. The company realized that there was a tremendous opportunity to better reach shoppers on Facebook, so they partnered with Nanigans to drive sales on a whole new scale. Driving new sales through personalization with dynamic ads One of the first steps the in-house team at Womanstalk took in partnership with Nanigans was implementing a robust dynamic […]

Ecommerce audiences incrementality

Navigating the 3 Ecommerce Audience Types

Brands that focus their ad retargeting spend on consumers who are predisposed to purchase or continue retargeting to customers who are no longer interested in their products ignore the nuances of ecommerce audiences. That fact is: A strong majority of your website’s audience doesn’t want or need to see retargeting ads. They’re either already a consistent buyer of your brand’s products or they’re no longer interested in you, at least for the time being. Related post: From Attribution to Incrementality […]