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Category: Performance

Blog,  Performance

TIL: Private Marketplace Deals

Additionally, PMPs could potentially be money savers because advertisers can set up deals on SSPs (supply-side platforms) based on their fee structure, giving preference to exchanges that have elimina...

Blog,  Performance

Nanigans Appoints New U.S. and EMEA Sales Leaders

Today we’re happy to announce that two new executives in key revenue roles in the U.S. and Europe have joined Nanigans. David Paquette takes the helm as vice president of U.S. sales and Erwin Bo...

Blog,  Performance

Why Facebook Remains an MVP Despite Scandals

This is neither a “Facebook is killing modern society” screed nor a full-throated defense of a company that misjudged its power. This is an honest assessment of an ecosystem, a marketplace, a netw...