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Category: Purchases & Bookings

Blog,  Purchases & Bookings

Triopoly Calling? Brands Lured by Amazon Advertising’s Strong ROI

In 2018, Amazon’s advertising platform became a true player. Consider that the company started the year in fifth place in terms of ad revenue. Yet it ended 2018 in third place behind “the duopoly...

Blog,  Purchases & Bookings

How Retailers View the Tech Giants: Friend, Frenemy or Foe? [Infographic]

Retailer relationships with big tech companies could be described as … complicated. Our recent survey asked 100 U.S. retail marketing execs to share their thoughts on which tech companies are th...

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