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Category : RTB

Three Ways Amazon Could Join Facebook and Google as a Triopoly

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business. The company generated approximately $1.88 billion in global ad revenues for all of 2017. The latest forecast from research firm eMarketer lists Amazon’s 2018 U.S. ad revenue at $4.6 billion, representing extraordinary annual growth of 144.5%. The forecast puts Amazon ahead of Oath and Microsoft in eMarketer’s ad revenue ranking. Related post: Your Ad Tech Tax Is […]

Retargeting emotions

The 4 Stages of Retargeting Emotion for Consumers

With US digital advertising set to reach $107 billion in 2018, consumers are accustomed to seeing a steady flow of online ads. But that frequency has become an issue for consumers who feel inundated with retargeting ads from brands they have no interest in — or from which they’ve recently bought products. In fact, in a recent Nanigans survey 77% of consumers said they feel like they see too many retargeting ads from the same retailer. Related post: U.S. Retailers […]

CMO job interview

Here’s What Retail CMOs Are Looking for in a New Job

At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from consulting firm Spencer Stuart. On the retail side, data from our recent survey of 100 marketing decision-makers showed that ecommerce companies averaged two CMOs over five years. The survey also revealed that 42% of marketing executives plan to interview for jobs at other companies within six months. When scoping out a new marketing leadership role, our survey respondents rated […]

Measuring advertising lift

Ecommerce Brands Should Take Measurement Notes from the TV Industry

Ever since the world’s first banner ad, in 1994, asked users to click “right here,” clicks have been the default measure of ad success. But clicks, it turns out, are a poor indicator of whether an ad drove sales. A consumer may have seen 10 digital ads before purchasing, but 100% of credit goes to the last ad clicked. Multi-touch attribution — an alternative to “last click” that awards a value to each digital ad a consumer sees — is […]

chain-money

Roundup: 7 Compelling Ad Tech Blockchain Projects

Despite the hype, blockchain is not yet the savior of ad tech. But for all the vague promises and white papers, there are also real companies putting blockchain technologies to work to improve trust and transparency in online advertising. Here are seven of the most noteworthy ad tech blockchain projects right now. Amino Payments This Philadelphia-based company founded in Feb. 2017 develops blockchain software for online ad tracking, payments, authentication and reconciliation. It caters to brands, agencies, publishers, and ad […]