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All Things Incrementality: A Guide to Growing Revenue Profitably

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How can ecommerce marketers know for sure if they’re successfully allocating ad spend to people who will be influenced by ads? The answer lies in incrementality.

Our comprehensive guide explores the necessity of optimizing your advertising for incrementality to deliver ads to users who really need them, all while growing your net-new revenue.

Inside the guide, you’ll discover:

  • How incrementality is measured and why it’s essential for increasing revenue
  • Why status quo strategies like multi-touch attribution are misleading
  • The reasons why legacy retargeting providers do not want you measuring incrementality
  • How ecommerce star Rue La La saw a dramatic revenue jump after optimizing for incrementality

All Things Incrementality: A Guide to Growing Revenue Profitably

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