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Building a Foundation for In-House Advertising Success

The widespread embrace of automation in digital marketing has led to a new generation of advertiser: analytical, creative, and self-directed.

As more companies recognize the benefits of in-house advertising every day, this eBook offers practical insight and tips on how to set an in-house team up for performance marketing success.

What’s inside:

  • A checklist to determine if in-house is right for you
  • Five crucial components to building an in-house foundation, from executive buy-in to shifting budgets
  • A description of the ideal in-house marketer based on skills and professional background
  • A real-life case study of how one company made the transition
  • Tips on how to structure your team


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