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Marketing Moneyball: Why In-House Advertising Changes Everything

The rise of marketing automation software has empowered businesses to take control of their digital marketing in-house—most recently, their digital advertising.

According to a recent ANA survey, 52% of marketers are assigning digital, social and mobile functions in-house.

When armed with best-in-class advertising automation software, an individual in-house advertiser can achieve the scale, efficiencies, and performance beyond what’s possible through third-party teams.

This eBook offers an introduction to the benefits of in-house advertising.

What’s inside:

  • Data from eMarketer, Association of National Advertisers, Boston Consulting Group and more that supports the growing adoption of in-house advertising
  • Benefits of in-house advertising from cost savings and in-house expertise to transparency and speed
  • Why companies are building in-house digital advertising teams before their competitors do


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