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The rise of marketing automation software has empowered businesses to take control of their digital marketing in-house—most recently, their digital advertising.
According to a recent ANA survey, 52% of marketers are assigning digital, social and mobile functions in-house.
When armed with best-in-class advertising automation software, an individual in-house advertiser can achieve the scale, efficiencies, and performance beyond what’s possible through third-party teams.
This eBook offers an introduction to the benefits of in-house advertising.