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The Future of Real-Time Bidding is In-House

The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the years ahead.

This white paper explains how taking RTB in-house will set direct response advertisers up for long-term success.

What’s in the White Paper:

  • The benefits of real-time bidding (RTB)
  • Key indicators that RTB is gaining traction amongst advertisers
  • The players and economics behind RTB
  • Best practices for achieving cost and data control


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