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According to Forbes, 62% of CMOs plan to take more of their agency business in-house, ranking cost savings, media buying transparency, marketing agility, and data control as top priorities.
This sea change means the demand for in-house advertising talent is on the rise. How can you attract the best digital minds and foster growth over time?
Based on conversations we’ve had with all-star in-house digital marketers and our experience working with them since 2010, this guide provides marketing executives and key decision makers with critical information, including: