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The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent
According to Forbes, 62% of CMOs plan to take more of their agency business in-house, ranking cost savings, media buying transparency, marketing agility, and data control as top priorities.
This sea change means the demand for in-house advertising talent is on the rise. How can you attract the best digital minds and foster growth over time?
What’s in the Guide
Based on conversations we’ve had with all-star in-house digital marketers and our experience working with them since 2010, this guide provides marketing executives and key decision makers with critical information, including:
- What defines an in-house digital advertiser
- What to look for and where to look for recruitment
- Tools for the interview process
- Tips for retaining in-house talent
- Keys to in-house advertising success
