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As millions of people unwrap new smartphones and tablets this holiday season, mobile game marketers are getting a gift of their own: a tremendous opportunity to accelerate user and revenue growth.
Facebook, Instagram, and Twitter ads are a reliable way to drive profitable growth in user acquisition during the holidays. Marketplace competition may be high, but a data-driven approach supported by powerful ad creative can result in impressive ROI to finish the year strong.
In this guide, you’ll find insights to help you craft compelling ad creative that not only catches the attention of new smartphone and tablet owners, but also inspires them to become some of your most valuable new customers.