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Since Facebook first introduced mobile app ads in 2012, the format has rapidly evolved to become one of the most dominant — and profitable — forms of mobile advertising.
More than ever, revenue growth means mobile growth. Across Facebook, Instagram, and Twitter, it’s critical to understand how to best leverage all mobile app install formats (image, video, and carousel) to scale your app’s user base.
For both gaming and ecommerce advertisers, this guide features: