The holiday shopping season is one of the most competitive and prosperous times of year for advertisers. The right advertising strategies can help marketers capture the most revenue during the Q4 holiday season.
CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there?
In this episode of The Playbook, Erik walks through the 3 stages of a global mobile game campaign (acquisition, monetization, and retargeting), providing tips and strategies for each phase of growth.
How can you bid more aggressively to reach higher-value customers while still controlling advertising spend do you don't break your advertising budget? In this episode of The Playbook, Erik explains how you can mitigate risk without pausing down ads too early or reducing the reach of your digital advertising campaign.
This week, Lauren from New York emailed us with a question - “How do I get my ‘old media’ boss to understand LTV? Can you give me an example?” - and our host Erik Mansur fires back with “A Tale of Two Shoppers,” explaining why companies need to modernize their approach to building customer loyalty in the digital age -- and how that can be accomplished through online advertising.
Managing digital advertising campaigns can be empowering, exciting, and...overwhelming. Which performance metrics should you monitor daily, and which can you filter out? Learn about which campaign KPIs are most worthy of your time and focus.
There are many factors that make executing a successful campaign all the more difficult. The right tools and capabilities can make complexities easier to manage. Learn how to streamline the management of complex ad campaigns.
Once you've found a high-performing audience using interest and keyword targeting, how do you scale user acquisition ad campaigns on Facebook, Instagram, and Twitter? Find out why targeting "lookalike audiences" is a critical strategy for growth.
After a successful ad campaign launch, how do you maintain a high level of performance and ROI? Learn about two different campaign phases -- launch and scale -- and how to effectively maximize returns in each to stay competitive.
If you have a budget of $90K to spend on Instagram advertising for user acquisition, how do you allocate it most effectively to drive the best possible performance? Learn the importance of dynamic budgeting and the difference between "explore" and "exploit."
The popularity of video ads is exploding, but what is the best way to use them to drive more revenue? Learn the difference interstitial and native autoplay video ads, and why it’s important to tailor your approach to the unique requirements of both.
If your Facebook, Instagram, and Twitter ad strategy is based solely on driving the least expensive app installs, purchases, or email registrations, you may be leaving significant revenue on the table. Learn why it's critical to optimize campaigns for true lifetime value.
When testing online ads, how big should your sample set be? How much of your budget should you expect to spend to determine whether an ad is getting in front of the right audience on Facebook, Instagram, and Twitter? Watch and learn!