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More advertisers are catching on that handing over entire retargeting campaigns to a third party is a fast way to lose control of their data, audiences and budgets.
But for those still willing to tolerate a lack of transparency and arbitraging of media as the cost of doing retargeting, we offer the infographic below with six important questions to ask your provider. The questions cover key topics such as ad creative, customer demographics, and ad spend by product and publisher.
Ultimately, retargeting providers’ mission is to keep your data in a proverbial black box and charge hidden fees. If they can’t clearly answer the following questions, you’re probably getting ripped off.
Click here to view the full-size infographic.