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Maximizing your first-party data is critical for revenue growth on mobile. For mobile app advertisers, integrating a third-party mobile measurement partner can help optimize ad spend based on downstream events, like in-app purchases. But the most sophisticated performance marketers take this approach one step further with real-time optimization using Nanigans’ mobile SDK.
Nanigans’ mobile SDK not only enables advertisers to set higher performance goals, but it also empowers them to exceed those goals by an average of 33%.
Download the full report to learn how to more effectively leverage all your in-app data to power greater scale and higher returns on mobile.