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Facebook and Instagram Snapshot: Lead Generation Vs. Ecommerce Ad Spend

Lead gen and ecommerce ad spend: A study in contrasts

Facebook and Instagram are proven channels for lead generation and ecommerce companies, but both sectors are affected by seasonality. This report explores the ad spend trends during key quarters among Nanigans’ customers in the U.S., EMEA and APC regions.

Inside the report, you’ll find:

  • A comparison of Facebook/Instagram ad spend for Nanigans’ global lead gen and ecommerce customers in Q4 2018 and Q1 2019
  • Lead generation ad spend trends for 2017 and 2018
  • A week-by-week analysis of ecommerce ad spend during the critical holiday season

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