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Facebook and Instagram Snapshot: Prospecting vs. Retargeting Ad Spend

How are advertisers splitting budgets between prospecting and retargeting?

With Facebook and Instagram both proven channels for acquiring and reengaging customers, this report dives into the details of all that ad spending.

Inside the report, you’ll find:

  • Data on the share of prospecting vs. retargeting ad spend
  • Insight into how marketers allocate prospecting ad budgets
  • CTR, CPC, and CPM benchmarks for both types of campaigns

Download the Report



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