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Facebook’s Audience Network enables marketers to extend their ads to reach people outside of Facebook by automatically adapting ads to new native, interstitial, and banner formats. While Facebook’s Audience Network initally integrated with mobile app ad inventory, in January 2016, Facebook dramatically expanded its reach to encompass publishers across mobile websites as well.
Between January 1 and March 31, 2016, Nanigans’ 30 highest-spending mobile app install advertisers achieved impressive results using Facebook’s Audience Network. This success cut across industries, with advertisers driving improvements over native Facebook campaign performance while significantly scaling their mobile app user bases.
Download the report to find out how mobile app install campaigns run only on Facebook native compare to those run in combination with Facebook’s Audience Network.