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Lead Generation: 2016 Facebook Advertising Preview

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Facebook is a powerful advertising channel for businesses generating leads online.

Thanks to its massive reach and unmatched targeting data, Facebook is unlocking higher-quality leads at lowers costs for marketers across industries.

This report analyzes performance data from advertisers managing lead generation campaigns on Facebook, helping uncover important trends and answer your key questions. Inside you’ll find:

  • Weekly trends for lead and ad spend volume, conversion rates, and costs
  • Historical ad spend and cost benchmarks
  • A case study on improving conversion rates and return on ad spend
  • Performance drivers to watch in 2016

Lead Generation - 2016 Facebook Advertising Preview

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