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Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook

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Which gifts often top the holiday wish lists of today’s modern consumers? New smartphones and tablets.

With so many new devices being unwrapped during the holiday season, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games.

This report highlights:

  • Install and in-app purchase trends
  • Ad spending shifts
  • Ad engagement benchmarks
  • Marketplace pricing

Mobile Game Advertising Benchmarks

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