[alert type=”green” icon=”icon-star”] New data available! For the most up-to-date Facebook advertising insights, download our latest benchmark report. [/alert]

Nanigans’ data shows that brands were willing to pay more for advertising in the first quarter of 2014. Organic reach on Facebook is shrinking, so marketers are investing in paid advertising to maintain performance.

This report provides key metrics and insights for performance marketers and CMOs looking to maximize their Facebook advertising return on investment.

What’s in the report: