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Q1 2015 Global Facebook Advertising Benchmark Report

[alert type=”green” icon=”icon-star”] New data available! For the most up-to-date Facebook advertising insights, download our latest benchmark report. [/alert]

New Facebook ad products gained broader adoption in Q1 2015 following a competitive Q4 2014.

This report highlights key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook.

The report includes Nanigans’ global and vertical-specific ecommerce and gaming data on Facebook ad CTR, CPC, CPM, and spend. Download the report for the latest insights that in-house performance marketers need to know to make informed strategic advertising decisions.

What’s in the Report:

  • Data on CTR engagement for Facebook ads
  • Trend data on new Facebook ad products including video and Multi-Product Ads
  • Insight on which Facebook ad products are dominating spend by direct response advertisers
  • CPC and CPM cost trends for Facebook advertising during the post-holiday marketing quarter


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