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Q4 2013 Facebook Retail Advertising Trends Report

Facebook advertising has significantly evolved in 2013, offering retailers a breadth of sophisticated performance marketing opportunities.

It’s not surprising that retail advertisers across both desktop and mobile turned to Facebook in Q4 2013 to take advantage of the massive reach of over 1 billion, extensive engagement opportunities, and targeting parameters.

What’s in the report:

  • Facebook retail ad benchmarks for Q4 2013
  • Data on trends in CPM, CPC, and RPC
  • Key takeaways for performance marketers


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