U.S. retailers are leaving $5 billion on the table.

That’s right, a flawed approach to retargeting is creating a major missed opportunity for ecommerce advertisers. By ignoring incrementality, many are sacrificing revenue and profit from their digital advertising.

The infographic below tells the story of how online retailers can measure their advertising more effectively and grow revenue by optimizing their advertising for incrementality. How much growth, you ask? How about a 200% increase over and above existing revenue?

The story starts with some basic questions about budget and revenue numbers. Read on to find out how the story ends.

Click here to view the full-size infographic.