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NEW: Finally, you can measure and optimize your advertising for incremental revenue. Learn more.

GROW INCREMENTAL REVENUE WITH

NANIGANS RETARGETING

Generate higher incremental revenue, across channels and at scale

Retargeting

The way most performance advertisers measure and optimize retargeting is wrong — and it’s been wrong all along.

Rather than targeting those most likely to click or purchase, Nanigans generates higher net-new revenue by reaching users whose decision can be influenced by advertising.

Nanigans is a complete software solution for measuring and optimizing cross-channel digital ad spend based on incremental revenue. Using machine learning, it bids to reach consumers based on predicted incrementality, thereby generating higher net-new revenue for a given amount of media spend.

CONVERT UNDISCOVERED, HIGH-VALUE CUSTOMERS WITH GLOBAL REACH

Facebook + Instagram
Google AdX
Rubicon
AppNexus
MoPub

Powering bottom-line revenue with Nanigans

6.5X

increase in incremental revenue by adopting incrementality optimization

With Nanigans’ incremental revenue optimization, off-price online style destination Rue La La moved beyond wasteful industry-standard retargeting practices.

Rue La La achieved a dramatic increase in incremental revenue from website visitors.

“We’ve been interested in incrementality for years, and Nanigans has enabled us to directly optimize for incremental sales utilizing their functionality.”

Jeff Steeves, Rue La La

The State of Retargeting Today

We benchmarked 100 top online retailers and found that 90% are wasting billions in ad spend.

Missing the Mark: The State of Ecommerce Ad Retargeting

The Profit-Driven Retargeting Future

See how you can elevate your KPIs to the gold standard of media performance metrics: incrementality.

Take control by measuring and optimizing digital ad spend based on incremental revenue

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