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Tag: CMOs

Blog,  Performance

Hiring An In-House Digital Advertiser? Look For These Traits And Skills

Once you’ve decided that the benefits of in-house advertising outweigh the challenges, your next step is to hire a growth marketer (or three). The stakes are high, since talented in-house digital ad...

Blog,  Performance

Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget i...

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