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Tag: CMOs
Blog, Performance
The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent [eBook]
The many benefits of in-house advertising are clear to marketers looking for an alternative to agencies and middlemen. From the more obvious (upfront cost savings and transparency) to the more subtle ...
Blog, Performance
As CMOs Increase 2016 Digital Marketing Budgets, An Opportunity Emerges
CMOs will be increasing budgets in social, mobile and analytics both short-term and over the next few years, according to a bi-annual survey conducted by the Duke University School of Business. The re...
Blog, Performance
Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API
The Nanigans Reporting API enables you to get full access to your campaign summary and transaction-level data in a way that is transparent, flexible and customizable. With the Nanigans Reporting API y...
