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Tag: desktop

Blog,  Performance

Social Media Marketing PSA: Know Your Ad Environment

Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it’s evaluation time. Is the audience the...

Blog,  Performance

Why All Marketing is Now Mobile Marketing

Programmatic. Viewability. Omnichannel. Big data. The advertising industry loves buzzwords. Buzzwords capture what’s trending in the minds of digital marketers and offer a common language for conver...

Blog,  Performance

Cross-Device Tracking For a Multi-Touch World

When someone buys something online today, it’s not easy to figure out how they ended up making their purchasing decision. That’s why the most important thing marketers can understand is the path a...

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