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Tag: DSPs

Blog,  Performance

Our Five Big Digital Marketing Predictions for 2019

We may also see the merger of public “brand name” supply- and demand- side companies to try to vertically integrate, as well as some surprising market exits, either through failure or a face-savin...

Blog,  Performance

Facebook, Google, and ‘Other’: Why Internet Fragmentation Creates Pain for Marketers

Potential customers abandon site shopping carts all the time. But the digital journey they now take after leaving a site has become much more fragmented and challenging for advertisers to keep track o...

Blog,  Performance

Nickel and Dimed: The Programmatic Supply Chain Fee Hits [Infographic]

It seems simple enough: An advertiser wants to run an ad on a publisher’s site. But in the digital world, what should be a party of two (an advertiser and a publisher) is a party of five or six ...

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