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Tag: ecommerce

Blog, App Installs & Engagement , Purchases & Bookings

What Ecommerce and Gaming Advertisers Can Learn from Each Other

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Blog, Purchases & Bookings

Here’s What Retail CMOs Are Looking for in a New Job

At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from consulting firm Spencer Stuart. On the retail side, data from our recent survey of 100 ...

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Blog, Purchases & Bookings

Shop.org After Hours: Networking Parties You Don’t Want to Miss

Are you getting ready for Shop.org 2018? We’re sure you’re geared up for top-notch sessions on ecommerce advertising trends and some words of wisdom from featured speaker and tennis great ...

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Blog, Purchases & Bookings

Research Confirms Retail CMOs Are in a Tough Position

Blog, Purchases & Bookings

eTail East 2018 After-Hours Events Guide [Infographic]

Blog, Purchases & Bookings , Asia Pacific , Asia Pacific

How Womanstalk Scaled Facebook Ads 16X with Record-Setting ROAS

Blog, Signups & Lead Generation , Europe , Europe

How Hear.com Improved Facebook Ad Performance While Unlocking 68% Time Savings with Nanigans

Blog, Purchases & Bookings

The Top 52 Retail Marketers to Watch in 2018

Blog, Purchases & Bookings

‘Clicks and Bricks’: Why Ecommerce Brands Keep Opening Stores

Blog, Purchases & Bookings

How Hopscotch Profitably Grows Online Sales with Facebook [Success Story]

Blog, Purchases & Bookings

3 Moves Ecommerce CMOs Must Make

Blog, Purchases & Bookings

What Ecommerce All Stars Have in Common

Blog, Purchases & Bookings

Calculate Your Missing Incremental Revenue

Blog, Purchases & Bookings , Asia Pacific , Asia Pacific

Online Jeweler CaratLane Achieves ROI Gold with Nanigans and Facebook Advertising

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Retargeting Done Wrong: Marketers Are Sacrificing Serious Revenue

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Grow Revenue Profitably with Incrementality [Ebook]

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Nanigans Reports Record International Revenue Growth

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Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]

Blog, Purchases & Bookings

Why Ecommerce Marketers Should Avoid Ad Retargeting’s Black Box

Blog, Purchases & Bookings

Spend Less on Retargeting, Get More from Your Ad Budget During Holidays and Beyond

Blog, Performance

6 Key Questions to Ask Your Retargeting Provider [Infographic]

Blog, Performance

Hey Retailers, You’re Missing the Mark on Retargeting [Infographic]

Blog, Purchases & Bookings , North America , North America

How Rue La La’s In-House Advertising Team Grows Incremental Revenue at Scale

Blog, Performance

Performance Advertising is Broken and We’re Fixing It with Incrementality Optimization

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3 Retailers Harnessing the Power of Social Proof to Drive Purchases

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Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar [Q2 2017 Benchmark Report]

Blog, Purchases & Bookings

How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

Blog, Performance

Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

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4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

Blog, Purchases & Bookings

Ecommerce CPMs, Dynamic Ad Usage Set to Rise This Memorial Day

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4 Essential Retail Advertising Strategies for Facebook Canvas Ads

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Mobile Surges in Q1 2017 as Advertisers Generate Higher Returns on Facebook [Benchmark Report]

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4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

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4 Brands Driving Sales with Remarkable Instagram Carousel Ads

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How the Duration of Your Video Ad Impacts Performance [Study]

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Anatomy of a Growth Marketer: Pavan Akella, CaratLane

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Instagram Advertising Performance Snapshot: February 2017 [SlideShare]

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The Essential Retail Advertising Resources Required for Success

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4 Retailers Driving Purchases with Slideshow Ads on Facebook and Instagram

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Advertisers Are Betting Big on Instagram, and It’s Paying Off [Performance Snapshot Report]

Blog, Purchases & Bookings

Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

Blog, Purchases & Bookings

Holiday Season Advertising Trends That Will Impact Advertisers in 2017

Blog, Performance

Q4 2016 Facebook Advertising Benchmark Report [SlideShare]

Blog, Performance

Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad Spend

Blog, Purchases & Bookings

How Gilt Used Iteration On Ad Creative To Turn One Facebook Campaign Into Four

Blog, Performance

The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads [SlideShare]

Blog, Purchases & Bookings

4 Retailers Driving Digital Sales With Winning Facebook Ads

Blog, Purchases & Bookings , North America , North America

A Step in the Right Direction: M. Gemi Scales Cost-Efficient Customer Acquisition on Instagram [Case Study]

Blog, Performance

Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

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4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

Blog, Purchases & Bookings

2016 Holiday Ecommerce Facebook Advertising Preview [SlideShare]

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Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video and Dynamic Ads

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5 Stellar Facebook, Instagram and Twitter Ads From Mail Subscription Services

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Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

Blog, Purchases & Bookings

Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season

Blog, Performance

Life After Facebook Exchange: Migrating To Dynamic Ads

Blog, Purchases & Bookings

The Online Retailer’s Creative Playbook for Profit-Driven Holiday Advertising [Guide]

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4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

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What Do US Marketers Need To Know About Advertising In EMEA?

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The Language of Retargeting: Personalized & Scalable Social Media Advertising Strategies

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The Complete Guide To Direct Response Advertising On Twitter [SlideShare]

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Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

Blog, Purchases & Bookings

How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

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2016 Holiday Ecommerce Facebook Advertising Preview [Report]

Blog, Purchases & Bookings

The Ecommerce Advertiser’s Guide to Customer Acquisition and Retention on Facebook [eBook]

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Sticking the Landing Page: Gold Medal Winning Mobile Advertising Campaigns

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How Does Your Facebook Advertising Performance Stack Up?

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How to Build Twitter Ad Creative That Converts [Free Guide]

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5 More Instagram Ad Creative Best Practices For Digital Marketers

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Keeping Up With The Competition: Facebook Advertising Benchmarks

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Q2 2016 Benchmark Report: Advertisers on Facebook Drive Higher Returns and Capitalize on New Ad Innovations

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How Successful Retailers Are Taking Digital Advertising To The Next Level

Blog, Purchases & Bookings

The Playbook: LTV (A Tale of Two Shoppers)

Blog, Purchases & Bookings

Anatomy of a Growth Marketer: Michael Cleyn, Shopify

Blog, Performance

Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Blog, Performance , Asia Pacific , Asia Pacific

APAC Retailer Pomelo Increases Conversions 10X With Facebook’s Dynamic Ads [Case Study]

Blog, Performance

4 Advertising Strategies For Scaling Sales In Your Ecommerce App

Blog, Performance , Asia Pacific , Asia Pacific

How Luxury Brand Reebonz Increased ROI 530% With High Value App Downloads [Case Study]

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Seasonal Advertising Has Sprung On Facebook, Instagram and Twitter

Blog, Performance , Asia Pacific , Asia Pacific

Trendin Sees Ecommerce ROI Soar 30% Using Nanigans for Facebook Dynamic Ad Retargeting [Case Study]

Blog, Performance

Q1 2016 Global Facebook Advertising Benchmark Infographic

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4 Perfectly Targeted Twitter Ads That Digital Marketers Need To See

Blog, Purchases & Bookings

4 Ecommerce Twitter Ads That Are Driving Revenue For Online Retailers

Blog, Performance

Benchmark Report: Q1 2016 Delivers Higher Return on Facebook Ad Spend for Retailers

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Anatomy of a Growth Marketer: Gina Han, Peloton

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4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

Blog, Purchases & Bookings

6 Retailers Driving Purchases With Stunning Instagram Ads

Blog, Performance

Anatomy of a Growth Marketer: Napasagorn Vibulsrisajja, Pomelo

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4 Data-Backed Video Advertising Best Practices

Blog, Purchases & Bookings

3 Ways Ecommerce Advertisers Can Increase Average Order Value

Blog, Performance

How to Take Control of Your Twitter Advertising

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Dynamic Ads Drive Strong Results For Facebook Advertisers

Blog, Performance , North America , North America

How Dashlane Scaled Twitter Advertising Success With Nanigans [Case Study]

Blog, Performance

Driving Revenue: The Compelling Case For Carousel Ads

Blog, Performance

Seasonal Advertising Examples For Digital Marketers

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Carousel Ads: One Product, Many Angles

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4 Brands Using Color For Eye-Popping Facebook Ads

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The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day

Blog, Performance , Asia Pacific , Asia Pacific

APAC Retailer Boosts App Install Rates 62% Using Nanigans Mobile SDK [Case Study]

Blog, Performance

Advertisers Are Driving Real Revenue Through Instagram [Case Study]

Blog, Performance

4 Reasons Digital Advertisers Should Be Targeting China

Blog, Performance

Outside The Box Creative Tips & Tricks For Digital Marketers

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Revenue & Purchase Metrics Soar for Retail Advertisers on Facebook [Q4 2015 Report]

Blog, Performance

A Beginner’s Guide To Facebook Ad Units: Unpublished Page Posts

Blog, Performance

Anatomy of a Growth Marketer: Ankita Singh, Trendin

Blog, Performance

How Dynamic Product Ads Have Transformed Retargeting on Facebook [Study]

Blog, Performance

Anatomy of a Growth Marketer: Aranya Choudhury, Hopscotch.in

Blog, Performance

Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday

Blog, Performance

Black Friday on Facebook: Retailers See Nearly 2X Return on Ad Spend on Mobile

Blog, Performance

5 Facebook Carousel Creative Techniques To Improve Conversion Rates

Blog, Purchases & Bookings

Email Marketing and Facebook Advertising: The Unbeatable Ecommerce Power Couple

Blog, Performance , North America , North America

Online Retailer Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Workflow Automation [Case Study]

Blog, Performance

Instagram Advertising: The Performance Marketer’s Guide to Finding and Scaling Success [eBook]

Blog, Performance

Facebook Carousel Ads: Creative Ways to Attract and Convert Customers [Guide]

Blog, Performance

A Catalog For The Digital Age: Driving Mobile Purchases With Facebook DPAs

Blog, Performance

Facebook Carousel Ad, Mobile Spending Grow in Q3 2015 [Report]

Blog, Purchases & Bookings

The 2015 Holiday Season on Facebook: A Forecast For Ecommerce Advertisers

Blog, Performance

3 Takeaways from Forrester’s State of Mobile Apps for Retailers Report

Blog, Performance

The Essential Guide to Driving ROI with Facebook Dynamic Product Ads [eBook]

Blog, Performance

Instagram Direct Response And Branding Ad Unit Reference Guide

Blog, Purchases & Bookings

Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

Blog, Performance

2015 Facebook Advertising Holiday Trend Preview for Ecommerce

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How To: Conduct An Ad Creative Test

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Facebook Advertising Bid Type Spotlight: CPA

Blog, Performance

Further Lessons In Facebook Carousel Link Ad Creative

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Boost Your Facebook Video Ad Performance With The Three-Second Rule

Blog, Purchases & Bookings

Predictive Lifetime Value: The Key To Long-Term Online Retail Success

Blog, Purchases & Bookings

4 Ways Digital Marketers Can Optimize Ads to Reach Millennials

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How Online Retailers Can Avoid Mobile Shopping Cart Abandonment

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How Online Retailers Are Getting Creative With Facebook Carousel Link Ads

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Back To School And Back To College Shopping Outlook for 2015

Blog, Performance

Facebook Advertising CTRs and Video Spend Hit New Highs, While CPCs Drop Globally in Q2 2015 [Report]

Blog, Performance

3 Ecommerce Takeaways From eMarketer’s Apparel Retailers Trends Report

Blog, Performance

What Online Retailers Need to Know About the 2015 Back to School Shopping Season

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Facebook Link Ads: Creative Best Practices for Every Ecommerce Marketer

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Delivering ROI: How 4 Top Ecommerce Brands Are Achieving Digital Advertising Success [eBook]

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Facebook Advertising Bid Type Spotlight: CPC

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From Cart Abandonment to Mobile Commerce: The State of Online Retail in 9 Charts

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Facebook Advertising Bid Type Spotlight: oCPM

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3 Ways Facebook Carousel Link Ad Spending is Evolving

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Direct Response: Social Media Advertising’s ROI Engine

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Large-Scale Online Retail: What Does It Take To Succeed?

Blog, Performance

Audience Override Tables: Advanced Targeting for the In-House Advertiser

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Social Media Advertising in Asia: Challenges and Opportunities

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Custom Audiences + Lookalike Audiences: A Social Media Advertiser’s One-Two Punch

Blog, Performance , North America , North America

How Online Retailer Adore Me Reached 1,500 New Customers in 5 Days

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Facebook’s Audience Network Extends Ad Reach By 5-10%

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Anatomy of a Growth Marketer: Dae Son, DraftKings

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How Facebook Advertising Will Help Online Retail Hit $2 Trillion in 2017

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Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

Blog, Performance

Optimize Mobile Clicks and Conversions with Direct Integration

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Anatomy of a Growth Marketer: Meghan Kelly, JackThreads

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Cross-Device Tracking For a Multi-Touch World

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Anatomy of a Growth Marketer: Kevin Hsu

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Nanigans Badged Ad Technology and Facebook Exchange (FBX) in Facebook Marketing Partner Program

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How To: Optimize Revenue For Mobile App Install Ads

Blog, Performance

Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season

Blog, Performance

Understanding How Millennials Shop Online

Blog, Performance

3 Ways Marketers Are Tying Email to Paid Advertising

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Facebook Mobile and RTB: Creative Best Practices and Ad Specs

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Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

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How To: Align Your Email and Paid Advertising Campaigns

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Top 5 Mobile Resources of 2014

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Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December

Blog, Performance

Ecommerce Companies Cash In on Mobile This Holiday Season: Budgets Up 132%, Cyber Monday ROI Up 286%

Blog, Performance

Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

Blog, Performance

2014 Holiday Shopping Trends in 10 Charts [SlideShare]

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Ecommerce Holiday Advertising Trends Preview

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Creative Best Practices: Holiday Retail [SlideShare]

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As Temperatures Drop, eCommerce is Heating Up

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How to Prepare Your Holiday Advertising For Social Media, Part 3

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How to Prepare Your Holiday Advertising For Social Media, Part 2

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How to Prepare Your Holiday Advertising For Social Media, Part 1

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Nanigans Global Facebook Advertising Benchmark Report: Q3 2014

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The State of Mobile in 10 Charts [SlideShare]

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Website Custom Audiences Enable Online Retailer to Achieve 3% CTR [Case Study]

Blog, Performance , North America , North America

How to Scale a Facebook Campaign in 60 Days: The JackThreads Story

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Facebook Advertising: Moving from 3rd Party Managed Services to In-House [Case Study]

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HubSpot Inbound: Applying Content Lessons to Advertising

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4 Ways App Developers Can Market for Mobile

Blog, Performance , Asia Pacific , Asia Pacific

Southeast Asian Ecommerce Company Sees 819% Yield Value with Nanigans Creative Tester

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Fall Advertising Tips for Social Media Marketers

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2014 Back to School: Mobile, Moms, and $50B in eCommerce

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Back to School Targeting on Facebook: Attracting the Right Customers

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8 Ways to Reach Moms & Millennials: Back to School Edition

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Marketing to Moms & Millennials: A Back to School Guide [eBook]

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Facebook Leads eMarketer’s Social Commerce Roundup

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3 Data Tracking Tips For In-House Advertisers Using Conversions

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New Report: Q2 2014 Global Facebook Advertising Benchmarks

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How to Succeed in eCommerce Advertising: 6 Creative Best Practices

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Why Direct Response Is Dominating 2014 Advertising

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The Power of Creative Combinations: An eCommerce Case Study

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What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers

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An eCommerce Site Drives More than 88,700 Registrations in Under a Month

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Bring Your Customers Back With Website Custom Audiences

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How a Leading eCommerce Retailer Scaled From 4K to 20K on Mobile – in 3 Days

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5 Ways eCommerce Can Get Creative With Summer

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Local Focus is the Next Big Thing for eCommerce

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How to Drive a 52% Increase in Subscribers with Facebook Advertising [Case Study]

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Brand Innovator’s E-Commerce & Omni-Channel Retailing Conference on 4/3

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Facebook Advertisers Abuzz Over Asia Pacific

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E-Commerce Webinar: How to Scale Your Facebook Marketing

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4 Takeaways on Retail’s Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s

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Q4 Global Retail Facebook Advertising Trends

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5 eCommerce Trends for the 2013 Holidays

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4 Tips For Targeting Shoppers On Facebook This Holiday Season

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The Shift from Proxy Metrics to Lifetime ROI – Retail Benchmark Report, Part IV

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The Shift to News Feed – Retail Benchmark Report, Part III

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Global Facebook Advertising KPIs – Retail Benchmark Report, Part I

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Facebook Is The New Mall

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How to Generate One Million Dollars in Revenue on Facebook

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5 Tips on Mastering Facebook Mobile Advertising for E-commerce

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Retailer Achieves 348% ROI with Revenue Optimization [Case Study]

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Price Elasticity: Why Your CPA Is as Broke as a Joke!

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How Facebook Page Post Ads in the News Feed Drive Purchases & ROI [Study]

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Top 10 Facebook Advertising Posts of 2012

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Facebook Advertising Holiday Trends – CPC, CTR & ROI

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Nanigans at Shop.org’s 2012 Annual Summit

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Insider’s Guide to Facebook Advertising for Ecommerce [Infographic]

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Facebook Advertising: Revenue, Market Share and Projections

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Facebook Advertising Trends: CPCs Increased 80% During the Holidays