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Tag: incremental revenue

Blog,  Performance

Calculating Incrementality: Finding the Right Audience

Reaching the people mostly likely to generate incremental revenue really boils down to one thing — you must constantly be evaluating the difference — or lift — in performance between...

Blog,  Performance

Are You Overvaluing the Impact of Search Ads?

Marketers have long presumed that paid search ads are one of the most effective forms of digital advertising. What better time to get your brand in front of consumers than the moment they’re searchi...

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