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The PSA methodology, however, requires paying for impressions just to know that you could have won. That gets expensive. The PSAs may also be invalid because today’s machine learning models will...
With US digital advertising set to reach $107 billion in 2018, consumers are accustomed to seeing a steady flow of online ads. But that frequency has become an issue for consumers who feel inundated w...
Our recent research on the state of retail marketing revealed that CMOs and marketing VPs are juggling a mix of organizational challenges, increased pressure to prove ROI, and shifting market forces. ...
Overstock.com: ‘If Advertising ROI Is Not Incremental, It’s Just a Number’
Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]
Spend Less on Retargeting, Get More from Your Ad Budget During Holidays and Beyond
How Rue La La’s In-House Advertising Team Grows Incremental Revenue at Scale
Performance Advertising is Broken and We’re Fixing It with Incrementality Optimization