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Tag: incrementality

Blog,  Performance

TIL: Ghost Ads

The PSA methodology, however, requires paying for impressions just to know that you could have won. That gets expensive. The PSAs may also be invalid because today’s machine learning models will...

Blog,  Purchases & Bookings

The 4 Stages of Retargeting Emotion for Consumers

With US digital advertising set to reach $107 billion in 2018, consumers are accustomed to seeing a steady flow of online ads. But that frequency has become an issue for consumers who feel inundated w...

Blog,  Purchases & Bookings

Survey: CMOs Prioritize Data Privacy and AI, Support Ad Tech Consolidation

Our recent research on the state of retail marketing revealed that CMOs and marketing VPs are juggling a mix of organizational challenges, increased pressure to prove ROI, and shifting market forces. ...

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