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Tag: instagram advertising

Blog,  Performance

Ad Spend on Facebook Prospecting in U.S. More than Double Retargeting

But let’s not forsake retargeting. Generally speaking, there will always be more online users who have not interacted with your brand than those who have. However, retargeting is still a critic...

Blog,  Performance

TIL: Facebook Instant Experiences

This is the latest post in our “TIL (today I learned)” blog series that spotlights specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’...

Blog,  Performance

Instagram Stories Will Make Advertisers Stop Taking Creative for Granted

Last year, a franchisee of Mighty Auto Parts put a message on a road sign: “They are back. Pumpkin spice brake pads.” With pickup on Facebook, Twitter, and Reddit, that goofy come-on showe...

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